Evaluating Time-of-Use Electricity Tariffs in Jordan: Examining Behavioural Shifts and Their Effects on Utilities and Consumers

This paper presents an empirical assessment of Time-of-Use (ToU) electricity tariffs in Jordan, combining smart meter data with medium-voltage (MV) feeder power-flow analysis to evaluate both consumer behavior and distribution network performance. The analysis covers large industrial consumers, aggregated industrial feeders, and public EV charging loads, enabling a differentiated evaluation of tariff impacts across varying levels of demand flexibility.